Cayman Marl Road To Broadcast On DMS Station.
(RCN) Cayman Marl Road (CMR) is heading to radio airwaves. The weekday morning talk show “The Cold Hard Truth” (TCHT) will be broadcast on 89.1 Bobo FM. The station is owned by DMS Broadcasting, who are also launching 3 new stations at the end of February.
Bobo FM will be a country station, and is all about “talk, radio, news, information and music.” CMR was offered the morning slot, and will be Caymans only weekday talk show, after the end of Crosstalk, the outlet reported.
The talk show started in September 2019, as a twice weekly evening show, streamed on Facebook and YouTube. The morning show started during the Covid-19 pandemic in 2020, where interest spiked due to lockdown. Despite viewers returning to work, viewership remained high, pulling 650 people on Facebook and YouTube.
CMR was started by Sandy Hill in June 2017, and has since grown to become the largest media operation in the Cayman Islands, taking over from the Compass. They are the 2nd most popular website in the Cayman Islands, behind EcayTrade, according to Tower Marketing. (RELATED: Cayman Compass releases highly anticipated McKeeva Bush video).
As well as having TCHT, CMR runs “The CMR Daily Buzz” hosted by Mesha Allenger. The show features local, regional and international news. CMR also runs the “Covid-19 spotlight”, hosted by Kevin Watler, which discusses Covid-19 and debunks misinformation. CMR regularly has Premier Wayne Panton on a show entitled Premier access.
The first show is set to air on the 1st of March 2022, with special guests and corporate sponsors. CMR did not report on how ad revenues will be split with DMS.
The show will continue to stream on Facebook and YouTube, as well as streaming platforms Spotify and Amazon.